mellow Marketing Lexikon

Das Lexikon der Online-Marketing-Begriffe. Entdecken Sie im mellow Lexikon verständliche Erklärungen für Schlüsselbegriffe im Online Marketing.

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URL (Uniform Resource Locator)
Whistle Blowing
ABC-Kundenanalyse
Above the fold
Account Based Marketing (ABM)
Adblocker
AdClick
Ad Hijacking
Ad Impressions
Ad Server
Advertorial
Ad Visibility
Affiliate-Publisher
Alt-Text
Annual Contract Value (ACV)
Application Programming Interface (API)
App Store Optimization (ASO)
Attribution
Auth-Code
Average Selling Price
Above the fold
Adblocker
Ad Hijacking
Ad Network
Advertiser
Ad View
Affiliate Marketing
Algorithmus
Anchor-Text
Annual Recurring Revenue (ARR)
App Marketing
Artificial Intelligence (AI)
Audience Development
Average Revenue Per Account (ARPA)
Average Selling Price (ASP)
Algorithmus
Anchor-Text
Annual Recurring Revenue (ARR)
B2B Marketing
B2C Marketing
Backend
Backlinks
Bid Management
Bing
Big Data
Black Friday
Black-Hat-SEO
Blockchain
Bot
Bounce Rate
Brand Awareness
Brand Management
Brand Monitoring
Breadcrumbs
Budget Allocation
Buzz Marketing
Browser / Webbrowser
Business Intelligence (BI)
Call-to-Action (CTA)
Cash Burn Rate (CBR)
Clickbait
Cloud Computing
Content Curation
Content Integration
Content Marketing
Content Seeding
Conversion
Conversion Rate (CR)
Cookies
Cost-per-Lead (CPL)
Cost-per-Order (CPO)
Cost-per-Click (CPC)
Cost-per-Mille (CPM)
Cost per View (CPV)
Crawler
CRM (Customer Relationship Management)
Customer Data Platform (CDP)
Customer Journey
Customer Success Manager
Customer Acquisition Cost (CAC)
Customer Engagement (CE)
Customer Lifetime Value (CLV)
Canonical Tag
CDN (Content Delivery Network):
Click-Through-Rate (CTR)
Content
Content Governance
Content Management
Content Republishing
Content Strategy
Conversion Optimierung (CRO)
Conversion Tracking
D2C (Direct-to-Consumer)
Data Driven Storytelling
Data Mining
Data Warehouse
Deep Learning
Dienstreise
Digital Disruption
Digital Leadership
Digital Disruption
Digital Leadership
Display Marketing
Double-Opt-in
DuckDuckGo
Dynamic Advertising Reporting Targeting
Data-Driven Marketing
Data Management Platform (DMP)
Data Processing Agreement (DPA)
Datenfeed
Dialogmarketing
Digital Branding
Digitale Strategie
Direct Marketing
Domain
Double-Opt-Out
Duplicate Content
Dynamic Search Ads
Earned Media
Ecosia
eCPM (Effective Cost per Mille)
Emoji Marketing
Engagement Marketing
E-Commerce
eCPC (Effective Cost per Click)
E-Mail Marketing
Employer Branding
Engagement-Rate
Facebook
Facelift
Favicon
Fill Rate
Frequency Capping
FTP (File Transfer Protocol)
Facebook Advertising
Facilitymanagement
Featured Snippets
Footer
Frontend
Geotargeting
Google Ads (ehemals Google Adwords)
Google Panda Update
Google Analytics
Google Tag Manager
Grey-Hat-SEO
Guerilla Marketing
GPT-3
Growth Hacking
Hard Bounce
Hashtag
Homepage
hreflang
HTML (HyperText Markup Language):
HTTP-Statuscode 200:
HTTP-Statuscode 201:
HTTP-Statuscode 202:
HTTP-Statuscode 204:
HTTP-Statuscode 301:
HTTP-Statuscode 302:
HTTP-Statuscode 400
HTTP-Statuscode 401
HTTP-Statuscode 403:
HTTP-Statuscode 404
HTTP-Statuscode 500
HTTP-Statuscode 503
Hyperlink
Hardware
Heatmap
Hostname
htaccess
Ideal Customer Profile (ICP)
Influencer Marketing
Interaction Rate
Inventory
Inbound Marketing
Instagram
Internet of Things (IoT)
IP-Adresse
JavaScript
Keyworddichte (Keyword Density)
Keyword Targeting
Kommissionierung
Kundenakquise
Kundenservice
Keywords
Knowledge-Graph-Search-API
KPI (Key Performance Indicator)
Lagerhaltung
Language Model for Dialog Applications (LaMDA)
Layer Ads
Leadgenerierung
Lean Management
Linkjuice
Landingpage
Language Targeting
Lead
Lead Scoring
Linkbuilding
Machine Learning (Maschinelles Lernen)
Marketing Automation
Merchant (Händler)
Metaverse
Mindmap
Mobile First
Mockup
Monthly Recurring Revenue (MRR)
Native Advertising (Native Werbung)
Negative SEO
Newsletter
Natural Language Processing (NLP)
Newsjacking
Offpage Optimierung
Online Kundenbindung
Online PR (Public Relations)
Onpage Optimierung
Open Source
Outbound Marketing
OnePager
Online Marketing
Online Werbung
On-Premises-Software (On-Prem-Software)
Open-Source-Software
Page Impression
Page Rank
Paid Content
Paid Search
Permission Marketing
Pinterest
Plugin
POS-System (Point of Sale)
Post-Impression Activity
Product Led Growth (PLG)
Programmatic Marketing
Push Notifications
Page Performance Index (PPI)
Page Speed
Paid Media
Performance Marketing
Persona Based Marketing
Platform-as-a-Service (PaaS)
Post-Conversion Marketing
Product-Information-Management (PIM)
Programmatic Advertising
Proof of Concept (PoC)
QR Code
Real Time Advertising
Reddit
RegEx (Regular Expression)
Request for Proposal (RFP)
Retention Rate (RR)
ROAS (Return on Advertising Spend)
RSS-Feed
Rechnungsstellung
Redirect
Reichweite
Retargeting
Return on Investment (ROI)
robots.txt
SaaS (Software-as-a-Service)
Sales Modelling
SEO Contest
SERP (Search Engine Results Page)
Share of Voice (SOV)
Sichtbarkeitsindex
Sitemap
Social Marketing
Social Media Monitoring
Soft Bounce
Softwarebeschaffung
Subdomain
Suchmaschinenmarketing (SEM)
Suchvolumen
Sales Development Representatives (SDR)
Scrum
SEO-ROI (Search Engine Optimization Return on Investment)
Server
Shareware
Single-Page-Application (SPA)
Snapchat
Social Media
Social Tagging
Software
Sponsored Link
Suchmaschine
Suchmaschinenoptimierung (SEO)
Suchoperatoren
Supply Chain Management (SCM)
Tag
Tausendkontaktpreis (TKP)
TikTok
Trigger E-Mail
Twitter
Targeting
Testimonials
Traffic
Tweet
Unique Content
Unsubscribe Rate
Usability
User Expectations
User Experience (UX)
Unique Selling Point (USP)
User
Video Advertising
Viral Marketing
Virtuelle Teamarbeit
Viewable Impression
Virtual Reality
Voice over Internet Protocol (VoIP)
WDF*IDF
Webmaster
Werbeanzeige
White-Hat-SEO
WYSIWYG (What You See Is What You Get)
Web 2.0
Website Crawling
Zero-Click-Searches
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